Public Health Campaigns

Keep Antibiotics Working

On 23rd October 2018 Public Health England (PHE) will launch their national campaign across England to support the government’s efforts to reduce inappropriate prescriptions for antibiotics by raising awareness of the issue of antibiotic resistance and reducing demand from the public.

Pharmacy packs will be delivered to each community pharmacy.

Help us to Help You

This winter, NHS England and Public Health England are introducing a new overarching brand that brings together all the winter pressures campaign activity – Help Us Help You. This family of campaigns includes NHS111 (which launched on the 1^st October), flu immunisation (launching 8th October), staying well in winter, pharmacy and extended GP hours.
Help Us Help You is a powerful new way to frame our conversations based on the principle of reciprocity which empowers both service users and staff – that by following their advice, people can help NHS experts help them stay well, prevent an illness getting worse, take the best course of action and get well again sooner.
Resources available free as follows:

• Every community pharmacy in England will automatically receive a free Help Us Help You pharmacy pack delivered by the Healthcare Distribution Association UK (HDA UK) between the 10^th and 26^th October (the majority of these packs will be delivered w/c 15^th To see what is in the packs check pages 17, 18, and 19 of the campaign slide deck. NHS 111 posters will be going into each pack.

• The campaign overview to support Help Us Help You can be accessed here

NHS111
The following materials to support NHS111 are now available:

• Info cards are available to order here – get them while stock lasts
• Social guidance and materials are now available to download

Additional free resources and more information (including the webinar recording and slide deck) to help you and colleagues use the campaign can be found on the Campaign Resource Centre.

‘Stay Well Pharmacy’ Campaign

NHS England, working with PHE, launched a ‘Stay Well Pharmacy’ Campaign in February 2018. The campaign aims to raise awareness of the services offered by pharmacies, and to position them as the first place to go to for clinical advice and treatment for minor health concerns, such as coughs, colds and tummy troubles.

A suite of materials has been developed to promote the key messages of this campaign, including the message that pharmacists are healthcare experts who can give you clinical advice ‘right there and then’. These include posters, digital screens, mini information cards, a social media toolkit, and other bits of collateral. All these can be downloaded or ordered free of charge from PHE’s Campaign Resource Centre and we would encourage HLP leads to utilise these materials within their pharmacies to support this ongoing national campaign.

There are other PHE marketing campaigns coming up that can help your pharmacy staff provide brief health and wellbeing advice and have campaign materials available to support your Health Promotion Zones:

• Act F.A.S.T – currently live and running through the summer, this campaign highlights that a stroke is a medical emergency and the public are urged to take the below symptoms seriously and call 999 immediately if they notice any single one of them in themselves or others.

• Be Clear on Cancer Blood in Pee – live from 19^th July, this campaign raises awareness of ‘blood in pee’ as a symptom of bladder and kidney cancers and aims to get everyone in the country to check before they flush.

• Active 10 – currently live, this campaign aims to encourage adults across England to incorporate more physical activity into their life by simply going for a brisk ten minute walk (or more) every day. It drives to the free ‘Active 10’ app that shows users how much brisk walking they are currently doing each day and provides tips and encouragement on how they can fit ten minute bursts of brisk walking, known as an Active 10, into their day.

• Heart Age – running from early September, this campaign aims to increase awareness of heart health and reduce the risk of heart attack and stroke, by encouraging adults to complete the new One You Heart Age Test and get a free blood pressure reading.

• UPDATE 25/07/18 Stoptober – running from mid-September, the 28-day stop smoking campaign from PHE will be back for its 8th year. Stoptober encourages as many smokers as possible to prepare to quit from 1 October by taking part in the campaign and utilising the range of free resources and support available, including face-to-face support from pharmacy staff.
  Ahead of the campaign PHE have released a Stoptober brief 2018, Tips Leaflet and details of the Stop Smoking Text Service ahead of the Stoptober campaign.Stay Well this Winter– live from October, this campaign aims to ease seasonal pressure on NHS urgent care and emergency services by ensuring that people who are most at-risk of preventable emergency admission to hospital are aware of and, wherever possible, are motivated to take, those actions that may avoid admission this winter. This includes encouraging people get their flu vaccinations and messaging around self-care

Further information and free of charge campaign materials can be downloaded or ordered from PHE’s Campaign Resource Centre or by calling the pharmacy order line on 0300 123 1019, which is open Monday to Friday, 9am to 5pm.